CALGARY SURGE ANNOUNCE EXPANDED PARTNERSHIP WITH AGLC FOR 2025 CEBL SEASON

MAY 9 – The Calgary Surge and Alberta Gaming, Liquor & Cannabis (AGLC) are excited to announce an expanded partnership ahead of the 2025 CEBL season. The new deal gives AGLC the opportunity to increase GameSense messaging and images throughout WinSport Event Centre and the Scotiabank Saddledome for Surge home games. 

“The addition of the GameSense program’s responsible gambling messaging is extremely welcomed by the Calgary Surge,” said Surge Senior Vice President, Dylan Howe. “Their commitment to promoting healthy habits ensures our fans are receiving credible and useful information that will ultimately result in greater social responsibility and improvements to wellbeing.”

GameSense is AGLC’s responsible gambling program and helps players make healthy gambling choices while playing at casinos and racing entertainment centres and online. Providing tools and resources for healthier gambling habits, GameSense also offers the ability to learn the games and the odds at GameSenseAB.ca.

“After establishing a relationship between Play Alberta and the Calgary Surge last year, we’re incredibly excited to see that partnership expand this season, with GameSense joining the roster” said Dan Keene, Vice President, Gaming, AGLC. “With a greater focus today on responsible gambling, GameSense’s own unique partnership with the Surge will allow for fans to discover healthier ways to play, both on and off the court, during the 2025 season.” 

Fans can expect to see GameSense featured through in-arena messaging, digital content, and interactive activations that engage and educate in a fun, fan-first environment.

Tickets for the Calgary Surge’s 2025 season are on sale now. Visit calgarysurge.ca for more information.

About GameSense

GameSense is AGLC’s responsible gambling program, helping players make informed gambling decisions. The program is a registered trademark of the British Columbia Lottery Corporation used under licence by AGLC. Through education, conversation, and innovative tools, GameSense encourages safe habits and awareness around risk and reward. Learn more at a GameSense Info Centre or GameSenseAB.ca.

About the Calgary Surge

The Calgary Surge tipped off their inaugural season at WinSport Event Centre in May 2023, after originating the Guelph Nighthawks, one of the founding members of the Canadian Elite Basketball League (CEBL). From day one, the Surge have been committed to being the Home Team for Calgary and a space where everyone is welcome. 

The Calgary Surge are active members of the community and have participated in a few hundred events (and counting) around the city that connect the team with diverse communities through sport, entertainment, and arts and culture. Over two seasons, the Surge have made back-to-back CEBL Championship Weekend appearances, were crowned Western Conference Champions in 2023, hold the league’s single game attendance record, and have sent over 4000 deserving kids and families to their games for free. Fans can expect even more excitement for 2025! For more information, visit www.calgarysurge.ca. 

About the Canadian Elite Basketball League

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube. 

Media Contact:
Jennifer Elias
VP, Brand & Community
Calgary Surge
403-991-2584 | [email protected]