CALGARY SURGE ANNOUNCE PLAY ALBERTA AS A SEASON PRESENTING SPONSOR THROUGH 2026
APRIL 25 – The Calgary Surge have signed a multi-year deal with Play Alberta making them one of the Surge’s Season Presenting Partners for the 2024, 2025, and 2026 seasons, the team announced Thursday.
Being the province's sole regulated online gambling website, PlayAlberta.ca is known for its commitment to responsible gambling practices and its robust platform. They will serve as an invaluable partner to the Surge, and both organizations will work closely to strengthen the sports and entertainment landscape across Alberta.
"We are thrilled to embark on this journey with Play Alberta," said Calgary Surge Vice President, Dylan Howe. "Their commitment to responsible gambling aligns perfectly with our values of integrity and community engagement. Together, we will not only enhance the sports experience for our fans, but also promote responsible entertainment practices."
Sponsorship terms include Play Alberta securing naming rights for the Surge’s home court at WinSport Event Centre, presenting rights to the ‘Surge 2 The Dome’ season opener at the Scotiabank Saddledome, and the Play Alberta logo being displayed on the back of Surge jerseys.
“PlayAlberta.ca continues to expand and add new and entertaining betting markets to its platform. We are excited to team up with the Calgary Surge and see further growth for the Canadian Elite Basketball League,” said Dan Keene, Vice President, Gaming, AGLC. “With Play Alberta partnering with the Surge, it provides a new way for Albertans 18-plus to follow the team and gives bettors a safe-and-secure option for CEBL bets on the website while having access to AGLC’s GameSense responsible gambling program.”
Fans can now purchase their tickets for the 2024 Calgary Surge season opener at the Scotiabank Saddledome at https://www.calgarysurge.ca/surge2thedome.
About the Calgary Surge
The Calgary Surge tipped off their inaugural season at WinSport Event Centre in May 2023, after originating as the Guelph Nighthawks, one of the founding members of the Canadian Elite Basketball League (CEBL). From day one, the Surge have been committed to being the Home Team for Calgary and a space where everyone is welcome.
The Calgary Surge are active members of the community and have participated in a few hundred events (and counting) around the city that connect the team with diverse communities through sport and entertainment. In their inaugural season, the Surge finished 1st overall in the Western Conference and were crowned Western Conference Champions in the playoffs. For more information visit www.calgarysurge.ca
About the Canadian Elite Basketball League
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
Media Contacts:
Hilary Fontus
Manager, Communications
Calgary Surge
514-918-7826
Meg Walsh
Champion Communications
403-389-1088