KAL TIRE EXPANDS PARTNERSHIP TO BECOME PRESENTING PARTNER OF CEBL'S WESTERN CONFERENCE
The Canadian Elite Basketball League (CEBL) announced Wednesday the extension of Kal Tire’s national partnership through the 2027 season, which will see the Official Tire Expert of the CEBL expand its rights to become the presenting partner of the league’s Western Conference and Western Conference Playoffs.
The expansion of Kal Tire’s partnership with the CEBL reinforces one of Canada’s largest independent tire retailer’s support of Canadian basketball and further ingrains its commitment to the CEBL’s five Western Conference teams. As part of this landmark partnership, Kal Tire and its 197 locations in Western Canada will support the upcoming Western Conference Playoffs through an enhanced fan experience and brand campaign.
“Kal Tire is an incredible partner of the CEBL, and we’re proud to see their commitment grow with the presenting rights to our Western Conference,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Their ongoing support strengthens our connection and fuels the passion of basketball fans across Canada, especially those cheering on our Western teams.”
“We’re thrilled to deepen our partnership with the CEBL as the presenting partner of the Western Conference,” said Jamie Shillingford, Kal Tire’s Marketing Manager, Stores. “Basketball is growing rapidly across Canada, and this partnership allows us to connect with fans in a meaningful way — especially in the communities where our team members live and work. We’re proud to support a league that champions Canadian talent and brings such incredible energy to the court and communities.”
Fans can catch the remainder of the CEBL’s 2025 regular season and the race for playoff positioning in the Western Conference presented by Kal Tire, live in Canada on TSN, CEBL+, and TSN+, and in the United States on NLSE.
The Western Conference Playoffs presented by Kal Tire begin Thursday, August 14, with the Play-In Game, followed by the Semifinal on Saturday, August 16, where the second-place team will host the Play-In winner. The 2025 CEBL Playoffs will culminate at Championship Weekend (CW25), hosted in Winnipeg from August 22–24.
For ticket information for all CEBL games, visit
cebl.ca/tickets and
cebl.ca/cw25/tickets.
- CEBL -
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About the CDIC
The Canada Deposit Insurance Corporation (CDIC) is a federal Crown corporation established in 1967 to protect Canadians' deposits and contribute to financial stability. CDIC safeguards over $1 trillion in eligible deposits at more than 80 member institutions, including banks, federally regulated credit unions, and trust and loan companies. As the resolution authority, CDIC is responsible for managing the failure of any of its members, from the smallest to the largest. Funded by premiums paid by member institutions, CDIC operates without public funds. To date, CDIC has resolved 43 member failures, affecting approximately two million Canadians, with no depositor losing a dollar under its protection.
Media Contacts:
Aaron Gogishvili – Sr. Director, Communications & Community Relations
Canadian Elite Basketball League
(905) 730-4691 | [email protected]
Kyle Warrener – Manager, Communications & Content
Canadian Elite Basketball League
(905) 870-1262 | [email protected]
Media Inquiries
CDIC
(613) 943-4395 | [email protected]